Did you know that Straws Shop in partnership with Froyo Gelato Supplies was at the Great Lakes Ice Cream Show? In fact, Straws Shop has been making appearances at a variety of trade shows. We’ve been working hard to get our name out there and let the world know that we are the #1 Supplier of Paper Straws in the United States. But it’s not simply about showing up; it’s about being successful while you are there and making the most of your opportunity. That’s why we’ve gathered a list of tips for your business to keep in mind when you attend a trade show.
Make a Plan
Without a plan your first trade show could be a difficult one. It’s important that you supply your staff with specific goals and know the results you want to achieve at these events. Communicate key talking points and make sure everyone is on the same page. You also need to make sure you have all your promotional material ready. This could be samples of your product, flyers, banners; even a custom table cloth for your booth might be something you decide to purchase. But you won’t want to make these decisions last minute. If you start early and make a plan, you’ll already be off to a great start.
Be Attentive and Knowledgeable
When potential customers start to arrive it’s important that you are ready to answer any and all questions they might have. Make sure you are well prepared and think of all the questions someone might ask you. Stumbling for an answer or not knowing the answer to their question might give your company a bad look. At the same time you also want to make sure that you don’t ignore anyone who visits your booth. Make sure that your guests know that you are there and ready to help.
Just because the event is over, doesn’t mean you are. If you had leads from the event, make sure to follow up with them. It will show your customers that you are organized and kept them in mind. Likewise, you should also follow up on social media. If people don’t already know you were at the event, let your follows know and thank everyone for stopping by.