At StrawsShop we have a variety of different color paper straws to choose from. But which colors are right for you and your customers? Many owners simply choose colors that match the theme/style of their business. This might be based on the furniture or perhaps their logo. But how about colors based on the experience you want your customers to have? You may have heard that different colors can have different effects on our brain.

“Color impacts the brain because it can greatly affect our physiology, since it influences anxiety, pulse, blood flow and arousal,” Brain Based Biz, a branding blog reported. 

Here are a few colors and the corresponding impacts they have on the brain:

  • Dark Blue – associated with night, often leads to passivity
  • Blue and Green – calming – blue is the most preferred color across cultures
  • Red and Orange – arousing
  • Red – may stimulate excitement and is used to light gambling casinos
  • Pink – interestingly calmed inmates in institutions”

You can learn more about colors here: https://www.funderstanding.com/brain/your-brain-on-color/